Where: the resort town of Zheleznovodsk

The Caucasian Mineral Waters area is well-known across Russia owing to the unique therapeutic mud, drawn from the Lake Tambukan. The festival will make this cosmetic product the centre of unprecedented festivities. During the festival participants will wear grey smears of therapeutic mud on the faces, clothes and bodies as a dress code. It is a big fun especially for children, who will have an official right to play with mud to their heart's content.

During the festival, visitors and local inhabitants will have a chance to see mud wrestling, dancing, racing, body art, spa treatments and a Dirty Faces beauty show. It be also be a large-scale cultural program including concerts, shows and picturesque street processions. The festival is to culminate in a final large party followed by a firework show.