This event is unique and has no analogues in the region. The main goal of the event is to choose the most important character of the new year among the creative teams.

The competition traditionally takes place in several stages. At the 1st stage, creative teams work on and record New Year's mini-scenes dedicated to Santa Claus in video format.

The final stage of the competition takes place on the stage of the Regional House of Culture. Creative teams show their theatrical performances. Based on the results of the jury meeting, the winner and the title of the chief Santa Claus of the district are announced