Viva Lefkadia is an annual celebration of the collaboration of the culture of the Krasnodar Territory and the uniqueness of iconic and exclusive cars and motorcycles. For exactly one day a year, the site turns into a grandiose space with an exposition of classic and rare American cars, Soviet rare cars, as well as motor vehicles, where gastronomic and spectacular pleasures delight guests and residents of the region with an abundance of entertainment and treats. The Viva Lefkadia project is a socio-cultural event of great importance, created to unite auto and moto collectors and connoisseurs of the culture of rare equipment throughout the country, whether it is the owner of a unique car, motorcycle or an enthusiast interested in the topic itself. The interactive exhibition gathers rare, rare, classic, custom cars and motorcycles on one site. This is a platform for high-quality cultural and educational leisure with the possibility of training and presentation. The aim of the project is the formation and popularization of auto and moto culture in the south and in Russia as a whole, as well as the development of a careful attitude to rare equipment and the general improvement of auto and moto literacy. Promotion of safety and mutual respect on the roads between motorists and motorists. Popularization of gastronomic and agricultural tourism in the Krasnodar Territory. The project presents a diverse program, including a fair of farmers and artisans of the Krasnodar Territory and Crimea, a Burnout show, an interactive workshop, a presentation of cars by owners and creators - their history, technical characteristics, modernization and much more, contests, sweepstakes, DJ sets, street food, excursions to vineyards, an excursion to the museum of viticulture, an excursion to the winery.This event has no analogue in the region, it takes place 1 time a year. The business card is a burnout show, interactive performances with cars and the participation of more than 100 unique rare specimens that came to the site on their own from different parts of Russia and are presented in the exposition on the recreated ancient Greek Agora square, where the traditions and culture of the Bosporan Kingdom are embodied, revealing the history of ancient Greek rulers such as Tsar Dionysius, Tsar Mithridates, and the ancient history of viticulture and winemaking in the Krasnodar Territory. The Viva Lefkadia entertainment program popularizes the achievements of winemakers, as well as local products and gastronomy, promotes eco-products through the development of cultural agricultural tourism, where the winery is a self-sufficient tourist object, and wine, cheese, butter, honey and other eco-products are a valuable element of the cultural heritage of the Krasnodar Territory.

The project has a federal character, more than a dozen subjects of the Russian Federation are represented.