Existing objects/buildings/buildings within the framework of the events turn into real visual magnets that delight visitors in many aspects, viruses on the Internet, turn into merchandise and attract special attention. The event is also aimed at the development of summer tourism and participation in the year-round tourist flow at the resort.

The project is being implemented by the Taknado street team under the administration of the Sheregesh resort and local business communities. “Okrasheno” is not the only street art festival in the country. But its main difference from other street art is that it takes place in the mountains! It's super unique!