The Zov Parmy is an annual ethno-landscape festival held in the northern part of Perm Krai. Visitors gather at the festival grounds near the village of Seregovo to immerse themselves for two days in the world of traditions of the Prikamye region, connect with history, and find themselves at the heart of remarkable events. It is said that ancient legends come alive here. The festival features a lively fair, woodcarving master shows, vibrant folk theater performances, songs, and dances. Discussions on folk traditions, quests, games, and a wide variety of workshops attract numerous participants. Admission to the festival is free.