Within the framework of the open festival-fair «Loznyansky Rushnikov Region», residents and guests have the opportunity to learn about the history of the formation of the village of Lozna, as a center for making towels in the Rovno Sloboda, about the masters who, in our time, keep the secrets of making and embroidering on towels, as well as directly see the towels themselves, learn about the history of their occurrence, symbolism, ornament, families in which such relics are kept. Participants and guests of the festival are waiting for the exhibition of artisans’ products «Crafts Fair», the exhibition of agricultural products and culinary products «What we are rich with is what we are happy about». Everyone will be able to take a photo for memory at the photo zone near the museum room.

A playground with traditional games «Village fun» will work for children, creative teams and soloists will delight the audience with thematic vocal and choreographic numbers of the best teams and soloists of the region, as part of a concert program with the sonorous name «Musical Ornament».

The central event of the festival is rightfully the contest program «Slobozhansky Craftswomen», which consists of four stages - the first - a greeting «Our hut is rich in towels», the second «To wrinkle flax - that's where to get the strength» here the ability of the contestants to allocate a fire from a sheaf of flax is tested , the third – «Golden Thread», which tests the ability of participants to weave linen yarn on a spinning wheel and the final stage «Man-made miracle». It involves the embroidery of an element of the ornament for a certain time.

There are no age restrictions for spectators who come to the festival.