This branded event has a single recognizable logo. Today it has the status of an inter-district, but brand recognition allows attracting participants to the district not only from the Belgorod region, but also from other regions of Russia. The holiday allows to make a qualitative exchange of experience, to increase the popularization of ethno-cultural values, folklore and folk art, and fair trade - to promote the souvenir products of the region.
Any tourist will be interested here, as this event is a concentration of all kinds of unusual products from almost the entire region, which is very convenient, since you can buy goods "here and now." Also, there is a unique opportunity to see the most interesting concert numbers and theatrical performances.