"Biryuchenskaya Fair" is a brand event of the Krasnogvardeysky district, which has a historical basis. In Biryuch there is the main attraction of the Krasnogvardeysky district, an architectural monument of federal significance-Biryuchensky shopping malls, built in 1782. Since the end of the XVIII century, more than 50 fairs a year have been held here. One of the largest was the "Pokrovskaya Fair", which became the basis for the current holiday "Biryuchenskaya Fair", the fair, as before, is held on the eve of the Orthodox holiday of the Intercession of the Most Holy Theotokos.

Traditionally, the opening of the event begins with a theatrical performance.Within the framework of the event, an exhibition of masters of decorative and applied creativity "Fair-fire, bright, creative, hot!"is held. Local craftsmen and craftsmen from Alekseevka, Volokonovka, Prokhorovka, Stary Oskol, Veidelevka, Voronezh, Belgorod, Rostov - on-Don, Kursk, Suzdal and other places gather here, which contributes to the revival and preservation of cultural and historical traditions, folk crafts and crafts, and the exchange of creative ideas and ideas. Each guest gets the opportunity to see wooden architecture in miniature, textile and knitted dolls, dolls in folk costumes, clay toys, products from foamiran, kanzashi and much, much more!

Also, as part of the event, on this day, the festival of traditional song culture "Russia will live, if its songs are alive!" is held on the stage of the" Yubileyny CDR", here you will hear folk songs performed by choirs and vocal ensembles. The festival is held to preserve the best examples of folklore, to form the aesthetic tastes of the younger generation on the basis of traditional culture, and to develop folklore traditions, customs, rituals, holidays of the region and the district. Folk groups, choirs and vocal ensembles, soloists performing folk songs can participate in the festival; groups performing fragments of national calendar holidays (Pokrov). The age of participants is not limited.

On the Cathedral square is the gastronomic festival food brands urban and rural settlements of the region, operate interactive areas, exhibitions of children's art, book exhibition, interactive playgrounds, playgrounds "Market turmoil", "Came the Cover — sanctified our shelter", the site of the Center for youth initiatives and marketplace for "miscellaneous" and selling exhibition products by agricultural enterprises of the district.