"The National Calendar of Events" presents major cultural, historical, musical and sporting events in the regions of Russia that are attractive for Russian and foreign tourists.
The large-scale project is realized as a part of the new marketing strategy of Federal Agency for Tourism "Time to Vacation in Russia". All information collected under this project is forwarded for distribution to the foreign markets through VisitRussia's offices created at the initiative of Federal Agency for Tourism.
The project was started in 2012 with the support The Ministry of Culture of the Russian Federation and succeeded to attract the attention of republican, regional and municipal bodies on culture, tourism, sports and youth policy, tourist information offices as the effective tool for promotion of domestic and incoming tourism as well as the platform to introduce tourism opportunities of the regions to travelers by means of bright events and celebrations.
Everyone who is looking for an inspiring reason to make a trip may find what cultural events take place in various parts of Russia at the moment and in the nearest future. At the same time one may use the search option to look for events, it is provided based on the principle “What? Where? When?”.
The project is improving and developing. The catalog itself is a «unified window» for event tourism market participants. All the information is available to market participants who are able to organize tour packages on visiting events and the catalog itself will include information about such programs.
The national calendar will not only become a guide book or data base but a feedback system among event organizers, travel companies and travellers. It will be sort of a catalog with constantly taking place events allowing Russian and foreign tourists find something interesting in it for themselves.
The number of events in Russia is growing year in year out. In 2016 the catalog will comprise 2000 events from different regions of the Russian Federation. Works on formation of the catalog will be carried out on a regular basis.