The festival is organized as a massive open-air celebration in a picturesque place in Beloyarsky, the Sei Pan embankment. There is a wide range of entertainment for the participants of the Festival and family pastime.

A historical and ethnographic zone, an active recreation zone, a public zone, a comfortable recreation zone, and a children's active recreation zone have already been created here. It is this place in the city that has become a favorite vacation spot for residents and guests of the city.

The festival program is designed for the widest audience and includes a huge variety of concert programs, sports and entertainment events, trainings, as well as master classes in folk crafts and crafts of different cultures:

The festival is attended by performers and creative teams representing the culture of the peoples of the North, Siberia and the Far East, Abkhazia, Syria, Georgia, Belarus and Cuba.