The event traditionally takes place in the vicinity of the historic town of Kungur, renowned for its unique wind rose. Hot air ballooning is highly popular here, making this one of the flagship festivals of the Perm region. Visitors have the opportunity to take a hot air balloon flight, partake in a ceremony to receive a count's title, and admire the picturesque surroundings of Kungur. The festival offers a variety of activities that allow guests to enjoy several days of engaging outdoor fun, with the option to stay in a tent camp. Additionally, attendance is free of charge.