"Lud" is a folk festival in the Izhemsky District, preserving elements of the worldview of the Komi-Izhemtsy people. The annual celebration in the village of Izhma on the first Sunday of July includes round dances, games, songs, and sports competitions. The highlight is the "Brides' Round Dance" contest. The festival symbolizes the beginning of haymaking and supports the cultural heritage of the small peoples of the North.