The idea of the holiday is simple and clear to everyone - no matter how hard Russians try to keep up with the fast pace of the modern world and follow fashion trends in clothes, Russian soul still remembers its culture and strives for it. On the day of the event, the organizers are offering to pay tribute to the cultural heritage of ancestors and wear a traditional costume.

The holiday program is unique and diverse. Dozens of amateur performers and skilled craftsmen are going to present their art. The Russian Treat Contest is going to be held at the festival. Here everyone can taste dishes cooked according to the old Russian recipes.

The final part of the event is going to be the festive parade of Russian Sarafan Contest participants followed by a large mass khorovod (a combination of a circle dance and chorus singing).

A special area is going to be organized into a children's playground where animators will play with young guests. Don’t forget to snap photos to keep as a memory. One of the photo zones will tell the Michurinsk legend about sarafan and the history of the festival.