The festival became a revival of the district's brand and surprised the guests with its beauty and aesthetics. The festival program takes into account the needs of different age and target groups of tourists. In the program: gastronomic area " Culinary Kingdom of roses, the area of masters of decorative and applied art, floral Playground, children's play area, Playground, guests of the Festival will be able to take a photo on the memory of the original decorative screensavers. Art objects for the photo zone "Empress's Dress", "Queen's Chair", made of roses, and many others, a unique souvenir of the festival is a jam made of pink petals, prepared by local craftsmen. The culmination point is the summing up of the contest for the best costume of The "atkar rose".