The name of the festival originates from the symbol of Uvarovo – cherry. Uvarovo land has been famous for its cherry orchards since ancient times. On the festival days the symbol can be seen not only in the form of jam and fresh berries. The cherry theme will be noticeable during the festive procession in the main street of the town followed by performances of creative teams. Young girls will have a chance to take part in Lady Cherry Contest. Besides, guests are invited to take part in master classes that will teach how to make cherry jam and many other dishes with cherries.

Show rooms and shopping aisles are going to be arranged too. Skomorokhs and barkers will entertain the audience. Handicraft aisles will not let anyone get bored. You will have a chance to make a charm doll or try your hand at an ancient weaver's loom.

Photo zones are worth of special attention. Among them are “The Cherry Tree” and “The Young Lady with Cherry and the Chevalier” art objects.